View the Next Generation Helix Personas video HERE.

Browse Communities

The 54 Helix Personas have been grouped into six Communities.

100 - Leading Lifestyles

100

Leading Lifestyles

Focused on success and career and family, people in the Leading Lifestyles Community are proud of their prosperity and achievements. They are big spenders and enjoy cultured living to the max.

BROWSE

Focused on success and career and family, people in the Leading Lifestyles Community are proud of their prosperity and achievements. They are big spenders and enjoy cultured living to the max.

BROWSE
200 - Metrotechs

200

Metrotechs

Socially aware, successful, career focussed and culturally diverse, Metrotechs are trend and tech focused. They are committed experience seekers, willing to spend big on the best of city life and thrive on being out and about in the world.

BROWSE

Socially aware, successful, career focussed and culturally diverse, Metrotechs are trend and tech focused. They are committed experience seekers, willing to spend big on the best of city life and thrive on being out and about in the world.

BROWSE
300 - Aspirationals

300

Aspirationals

Driven by dreams of a big future, Aspirationals are highly ambitious and culturally diverse up-and-comers. Careful spenders, they’re working hard today to create a more successful tomorrow.

BROWSE

Driven by dreams of a big future, Aspirationals are highly ambitious and culturally diverse up-and-comers. Careful spenders, they’re working hard today to create a more successful tomorrow.

BROWSE
400 - Hearth and Home

400

Hearth and Home

Closest to the average Australian, life revolves around the home for these contented Australians who embrace conventional family life. Perennial home improvers, they see their homes as an expression of their status and achievements.

BROWSE

Closest to the average Australian, life revolves around the home for these contented Australians who embrace conventional family life. Perennial home improvers, they see their homes as an expression of their status and achievements.

BROWSE
500 - Doing Fine

500

Doing Fine

Modest but contented, people in the Doing Fine Community are happily making their way through life and value simple pleasures. Price sensitive and light spenders, they take a pragmatic approach to what they buy.

BROWSE

Modest but contented, people in the Doing Fine Community are happily making their way through life and value simple pleasures. Price sensitive and light spenders, they take a pragmatic approach to what they buy.

BROWSE
600 - Fair Go

600

Fair Go

Struggling to make ends meet, looking for a better deal in life, making the best of things or simply pessimistic, cynical and likely to feel they get a raw deal out of life; the Fair Go community are lower income Australians.

BROWSE

Struggling to make ends meet, looking for a better deal in life, making the best of things or simply pessimistic, cynical and likely to feel they get a raw deal out of life; the Fair Go community are lower income Australians.

BROWSE
Explore how Helix Personas can help you

Enrich

your customer database by appending Helix Personas to each customer record

Discover

your customer’s media preferences, lifestyles, values, attitudes, and interests

Engage

your customers with messages that resonate

Actionable Personas

Turn your customer database into actionable Personas, understanding who and where your ideal customers are

Optimise Marketing Spend

by using the most effective messaging and media channels to reach the right customer

Grow your business

by matching the right product with the right customer

Maximise your Data

by using Helix Personas to connect disparate data sets

Grow your Customer Base

by finding new customers that ‘look like’ your best customers

Data Driven Decisions

Make data driven decisions on product development

Understand

the humans behind your client’s customer base

Translate client data

into actionable Personas rather than Simple demogrpahics

Convert

Convert any Roy Morgan Single Source data into buy-able audiences

Optimise

Optimise creative, messaging and media plans nationally or at a local area level

Streamline Audience buying

across channels using Helix Personas as a common language

Understand

Gain a deep understanding of who and where your audiences are

Monetise audience

Monetise your audience using a common language around human profiling

Quantify

Quantify the value of your audience for advertisers across all industry verticals

Key Features

Our Live platform enables you to find, profile and engage with customers and prospects who are ready to buy, map hotspots of consumer demand to turbo charge local area marketing and ranging, create messages that resonate, build audience segments to target across multiple media channels, measure the success of your digital marketing – and more.

Interactive Mapping

Use the catchment analysis tool to pinpoint optimal locations for local area merchandising and marketing where your customers and prospects are most receptive.

Use Live Mapping, a sophisticated geo-spatial mapping tool, to empower your business with location-based intelligence. Maps can be created at the click of a button and you can use other geographic displays to analyse and present information such as Helix Personas, Roy Morgan Single Source, Census data and your own customer and sales information, down to a mesh block level.

Actionable

Helix Personas is available to buy across all media activation channels via our extensive partner network, including programmatic, premium display and video, mobile, outdoor and letterbox advertising.

Industry Level Data

Analyse each Helix Persona in detail with thousands of data points covering media preferences, lifestyles, values, attitudes and interests, as well as industry specific data sets across finance, automotive, telecommunications, retail, FMCG – and more.

Intuitive Platform

Get to know your Helix Personas via our dedicated web portal or purchase our ready made reports at our online store.

Helix personas

SUCCESS STORY: AUDIENCE GROUP

featuring James McDonald, Director

 SUCCESS STORY: TICKETMASTER

featuring Nathan Crook, VP Marketing, Asia Pacific

SUCCESS STORY: TOWN SQUARE

featuring Alison Ray, General Manager

SUCCESS STORY: POPULARES

featuring Ed Coper, Changemaker

SUCCESS STORY: RETAIL OASIS

featuring Nerida Jenkins, Senior Strategist

SUCCESS STORY: BANK AUSTRALIA

featuring Justin Fennessy, Marketing Manager

SUCCESS STORY: BENDIGO BANK

featuring Julia Sharwood, Marketing Lead

SUCCESS STORY: ENIGMA MEDIA

featuring Justin Ladmore, Executive Director

Get started with

Helix Personas

Talk to us today.