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700 Battlers

709 Coupon Clippers

Traditional Families living in urban areas renting a separate house. Typically low education and not employed/at home with kids.

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709 Coupon Clippers

Traditional Families living in urban areas renting a separate house. Typically low education and not employed/at home with kids.

  • Population306k
  • % of Population1.6%
  • Household Income$52k

Walk With Me

Summary

Whether they’re young single parents, childless singles, retired grandparents or middle-aged divorcees, Coupon Clippers share one common trait: they’re only just getting by. Less than half are employed; those with jobs tend to hold poorly paid casual sales and labouring positions that don’t require qualifications. The cost of living, taxes and inadequate health services are all issues that concern them, reinforcing their belief that somehow, somewhere along the way, they ended up copping the short end of the stick…

Walk with Me

Caught sight of myself in the mirror this morning and it hit me: middle-aged spread has kicked in. Early. I’m only 42, but ever since I stuffed my back at the factory, I haven’t been able to do any exercise … and it shows. Mate, I knew that getting a job after five years on the dole would be a shock to the system, but this is ridiculous. Could only happen to me.

I can’t risk my compo payments by doing anything stupid, so I spend most days watching TV or fine-tuning my home brew. They sent me to a physio, who says slow walks won’t hurt me, so I’ve been taking the occasional stroll along the waterfront — some of the houses facing the beach are mansions. You’d never guess it’s still Frankston. Yesterday, this woman screeched into the car park in her Audi TT, jumped out with her two squashy-faced mutts and jogged off in her designer tracksuit — leaving the car unlocked! Crazy.

Before my injury, I used to enter pool tournaments down the pub: if I was on form, it could be a nice little earner. These days, I try to save by redeeming coupons and buying plain-brand products. Coles home brand’s okay, you know. If I could just give up the cigs, that’d make a difference, too, as Mum always reminds me when I go over for Sunday dinner.

Anyway, enough chit-chat. NCIS is about to start, and my Maccas is getting cold…

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