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707 New Beginnings

Well educated, suburb renters, young married with children, semi-skilled profession on a low salary or still studying and looking for a job.

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New Beginnings

707 New Beginnings

Well educated, suburb renters, young married with children, semi-skilled profession on a low salary or still studying and looking for a job.

  • Population181k
  • % of Population0.9%
  • Household Income$56k

Walk With Me

Summary

Well-educated, assertive and multicultural, New Beginnings are mainly young singles and marrieds in the early stages of their careers. Family is very important to them and many have kids. They don’t earn a lot (some are still students), but they’re confident consumers and are often the first of their social circle to upgrade their mobile phone, buy the latest computer equipment or update their home interiors. Many are religious and hold conservative values; others are more individualistic and open-minded.

Walk with Me

When I was pregnant, the doctor told me to eat meat or risk an unhealthy baby. I couldn’t do it: it goes against my Buddhist faith, and I hate the taste. So I upped my iron supplements instead, and Kim-ly came out just perfect. She’s two now, and I’m back waitressing five nights a week. Tuan loves looking after her: he’s at uni most days working on his Masters, so evenings are their together time.

It’s great to be earning a wage again. Tuan’s tutoring isn’t enough on its own. And I do love shopping — mainly for clothes and funky home wares. I’m also trying to save for a trip to Vietnam. I’ve never been; I was born after my parents got to Australia. I’d love to visit their village, see Tuan’s old house in Hanoi, maybe do some kind of eco tour.

Tuan and I have been married for a year, and rent a flat in Cabramatta, where I grew up. My younger brother Khoa moved to Melbourne for a couple of years but came back when he lost his job and now lives with Mum and Dad. How’s he going to get a girlfriend like that? All he does is post Facebook updates!

Tomorrow we’re playing badminton with a friend of mine, Rebecca. We’ve invited Khoa to join us – I think they might hit it off. Afterwards, we’ll probably order pizza and play World of Warcraft. That’s what I call a fun night in… 

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Values Segment

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