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700 Battlers

702 Rural Families

Confident, generally well educated mid-life married/de facto, located predominantly in rural areas and earning average incomes.

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Rural Families

702 Rural Families

Confident, generally well educated mid-life married/de facto, located predominantly in rural areas and earning average incomes.

  • Population869k
  • % of Population4.5%
  • Household Income$78k

Walk With Me

Summary

Rural Families come in a range of ages, from young single parents to mid-life families to older childless couples, and generally have average incomes. Many are already retired, while those of working age may be employed in community services, retail or agriculture. Though they’re very budget-conscious, they’re quite confident consumers.

Walk with Me

I’m turning 50 next year — wow, that’s pretty old. But I’m not going to let it stop me from enjoying life as much as possible, because you never know when it could all go pear-shaped. Take tonight: it’s Friday and I’m whacked from the working week (I’m an animal management officer for Wagga Wagga Council), but I’ve invited Robert and the boys over to watch the footy at our place. He’s been depressed since Janet did a runner, and as his dad, I’ve gotta look out for him. I can’t believe my son is a single parent at 24. Like I said, you never know what’s in store for you.

Helen’s got us a few pre-made pizzas from Coles for dinner, and I picked up a slab of Carlton Draught on the way home — it was 20% off, so how could I refuse? My mate Max is joining us – he got laid off a couple of weeks ago, so the distraction will do him good. I like relaxing at home, having people over. We don’t go out much these days, unless it’s to visit friends or have a meal down the pub. The streets aren’t safe anymore —the bloke that runs the newsagency got held up the other week!

Tomorrow, I’ll head to Bunnings to pick up a few bits. Helen wants me to paint the window sills in the kitchen. Honestly, a man’s work is never done. Good excuse to grab a snag, though…

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