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400 Aussie Achievers

404 Family First

Suburban separate house, well educated married/couples working fulltime, earning average income.

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Suburban separate house, well educated married/couples working fulltime, earning average income.

404 Family First

Suburban separate house, well educated married/couples working fulltime, earning average income.

  • Population838k
  • % of Population4.3%
  • Household Income$102k

Walk With Me

Summary

Family First are one of the largest personas of all—and the closest to the Aussie norm on matters of lifestyle, opinions and behaviours. The persona embraces skilled and semi-skilled workers, office workers and labourers, sales reps and branch managers, teachers, police officers and nurses working their full eight hours a day. They are split between leaders and followers, conservative and progressive, trendy and trend-ambivalent, success-seekers and comfort-seekers, risk-takers and the risk-averse. Family First are the meat and potatoes of Australia’s new middle class.

Walk with Me

I’ve been watching that show The Block, and thinking, I could be on that show! We redid our back area a few months ago and I reckon I’ve got a bit of an eye for it. I found an old cane coffee table in the street on junk day, spray painted it red and it came up a treat … a real feature.

My husband Craig probably couldn’t get the time off work, but I might be able to rope my sister Cassie into it. There was some woman on it last night crying about how much she missed her kids and I thought, Geez, a few weeks off duty—no school lunches, no bugging them about their homework, no driving them to cricket—sounds like a holiday to me! I say that now, but I’m sure I’d be on there sniffing back tears like an idiot when I missed Jason’s 16th or something.

We’ve probably done well with the house.  Spent maybe $50,000 (and countless hours) on the reno - but we would have added triple that to the value.  Craig has celebrated every time the interest rates have gone down.  It’s been a big help to us.  Even with both of us working, the mortgage takes out a pretty big chunk.  So it’s good to have an excuse to go out to a nice restaurant every now and then (instead of the cheap-and-cheerful bistros we usually frequent.

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